About Fields of Gold
Fields of Gold is a regional agritourism program designed to collectively market and promote the Shenandoah Valley’s agritourism sites and activities. It began in 2010 when local planners, economic development, and tourism officials teamed up with farmers and local agricultural organizations to “plant the seeds” for a regional agritourism program in the Shenandoah Valley. The purpose of Fields of Gold is to promote the Shenandoah Valley as an agritourism destination, create and retain jobs on the farm, expand tourism jobs off the farm, and nurture an environment for entrepreneurism. In addition to marketing the Fields of Gold Farm Trail, the program supports the start-up and growth of ag-related businesses by offering educational workshops and providing business tools and resources to its members.
The eight counties and five cities in the Fields of Gold region share a strong agricultural heritage. Four of the top five ag-producing counties in Virginia are part of the Fields of Gold region. The region generates over $1 billion in agricultural products. Tourism is also a $1 billion business. The combination of the region’s strength in agriculture and tourism, a growing consumer demand for local foods and authentic agricultural experiences, and the entrepreneurship of farmers led to the support for a collaborative and structured regional agritourism program, Fields of Gold. Fields of Gold is administered by the Central Shenandoah Planning District Commission, a regional planning organization serving the local jurisdictions of the Central Shenandoah region. It is supported by the region’s local governments and a number of state agencies including the Virginia Department of Housing and Community Development, Virginia Department of Agriculture and Consumer Services, and Virginia Tourism Corporation. To contact Fields of Gold, please click here.